Professional Experience
From strategy and creative to analytics and emerging tech like AI, I thrive at bridging disciplines to solve problems in ways you don’t always see on the org chart.
Therapeutic Expertise
I’ve built and executed marketing strategies across a wide range of therapeutic areas, including dermatology, cardiology, oncology, gastroenterology, osteology, and multiple rare diseases, giving me a deep understanding of how to engage both HCPs and patients across complex treatment landscapes
Strategic Support
HCP
When targeting HCPs, I focus on understanding how clinicians search, learn, and make decisions, then activating the right channels and content to reach them with verified precision. ultimately accelerating HCP adoption and strengthening brand preference.
Patients
Scalable patient strategies that reflect how patients process health information, and move through their journeys. From rare diseases to highly prevalent conditions. My goal is to connect patients with clear, trustworthy content that drives engagement and empowers informed discussions with their HCPs.
Skills & Experience
Strategic Omnichannel Leadership
I build integrated media strategies that connect paid search, social, programmatic, and emerging channels into one cohesive growth engine.
Experience leading cross-functional teams and serving as a senior strategic partner to brand and client stakeholders.
Healthcare & HCP Expertise
Deep experience across dermatology, cardiology, oncology, gastroenterology, osteology, CNS, and rare diseases.
Skilled in navigating pharma compliance while driving measurable engagement with both HCP and patient audiences.
Performance & Growth Strategy
Specialized in SEM, paid media, and AI-driven discovery strategies that move beyond clicks to business impact.
Strong foundation in measurement frameworks, attribution, optimization, and insight-led decision making.
AI & Innovation Integration
Built and launched AI visibility solutions from concept to client-facing offering.
Passionate about integrating generative search, automation, and emerging tech into scalable marketing systems.
ABOUT ME
I’m someone who’s fueled by movement, curiosity, and a good time. I love being on the water sailing, and when I’m not, I’m usually playing volleyball, basketball, or softball, I love trivia, playing cards, especially euchre anything where I can sit around a table with my friends or family… anything that mixes competition with fun and friends.
Travel is a big part of my life. I have a strong affinity for Irish culture, whether it’s the music, the heritage, Ireland rugby, or just enjoying a proper pint of Guinness.
I’m always up for a concert, big or small, because there’s nothing quite like live sound with a crowd. And when I’m not traveling or chasing shows, I’m probably watching Chicago sports—the Sox, Bears, and Bulls keep me loyal, hopeful, and occasionally frustrated.
POVs and Industry Thoughts
WHY I MADE THIS SITE
There are a whole bunch of reasons to have my very own website. I don’t[…]
Enhancing Google Ads Targeting for HCPs
By providing content that resonates with their specific needs and interests, healthcare providers can make[…]